Analytics & BI

Senior Director, Marketing Analytics

L7 · Analytics & BI · Marketing Analytics

DRS

Senior Director, Marketing Analytics

Analytics & BI Marketing Analytics

Accomplishments

REFERENCE DRS

Competencies

Mission

Set marketing analytics strategy, defining attribution and measurement frameworks at scale

Tour of Duty

Build the team and systems that scale marketing analytics

About This Job Family

People in this job family turn data into decisions. They build dashboards, run analyses, and surface the insights that drive strategy. Whether it's identifying why revenue dropped or predicting which customers will churn, they translate numbers into narratives that move the business.

What You'll Do

Marketing Analysts quantify the impact of marketing investments across channels, campaigns, and audiences. They build attribution models, optimize spend allocation, and translate marketing activities into revenue contribution. Their insights directly influence budget decisions and campaign strategies.

• Set marketing analytics strategy company-wide
• Align analytics with marketing organization goals
• Build hiring and development for marketing analytics
• Define industry-leading marketing analytics capabilities
• Shape company-wide marketing analytics model
• Lead marketing analytics planning

Every responsibility is an accomplishment waiting to happen. The question is: will you own the outcome, or just do the task?

Manage a Team?

Great managers are practitioners first. The IC responsibilities above are your foundation—the craft you model for your team. Your management responsibilities are additive:

• Hire for analytical rigor AND storytelling ability—both matter equally
• Coach analysts to translate data into decisions—not just dashboards
• Run 1:1s that build business acumen—not just SQL skills
• Give feedback that sharpens insight delivery—clarity over complexity
• Remove blockers—fight for data quality, tool access, and stakeholder time

Your team's accomplishments are your accomplishments. Help them craft S.M.A.R.T wins—specific, measurable, and ready to stand on their own.

AI as an Accelerator

AI isn't a skill we call out. It's invisible in the accomplishment but easily visible in the velocity and scale of your outcomes. Here's how people in this role are accelerating their work with AI:

→ Designing team capabilities
→ Building analytics platforms
→ Creating hiring frameworks

Your Career Record

**Your Career Record. Your Portable Proof.**

Log accomplishments as you go — not skills you claim, but work you've shipped. When you're ready for your next chapter, TailorCV turns your track record into a promotion case or tailored resume.

Your career story. Your control.

The Competencies That Matter

Skills fill your toolbox. Competencies are how you wield them. Three matter most at this level:

1. ANALYTICS & BI (2) Strong Analytics & BI skills required at this level.

2. MARKETING (2) Strong Marketing skills required at this level.

3. STRATEGY (2) Strong Strategy skills required at this level.

The radar shows the full picture. These three are where you need to be undeniable.

Your Journey From Here

Going up? Your next Tour of Duty:

→ VP, Marketing Analytics - Marketing Analytics (L8) "Create the operating model that drives marketing analytics excellence"

The L7 → L8 gap is about ORGANIZATIONAL IMPACT: • From functional leadership → company leadership • From technical strategy → business strategy • From building teams → building organizations

These are your stretch accomplishments. Start doing L8 work now. When you can prove it with accomplishments, you're ready.

Going sideways? That's valid too.

Up isn't the only direction. It's your career. You own it.

Competency Requirements

Analytics & BI

Marketing

Strategy

Sales

Customer Success

Revenue Operations

Competency Shape

See Your Match

Create your free account to see how your accomplishments compare to this role's competency requirements.

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About Reference DRS

This isn't a job posting. It's a Reference DRS—a competency blueprint for what success looks like at this level. Pin it to your MasterCV and track your accomplishments against it. Your career is yours to own; this is just the map.

Effective Date

July 2025

Other Levels

L1 L2 L3 L4 L5 L6 L7 L8 L9

Related Variants

Tailor Your CV for Senior Director, Marketing Analytics

Pin this Digital Role Specification to your Master CV, and TailorCV does the rest — surfacing the accomplishments and competencies that match this role while tucking away what doesn't. Drag and drop to reorder, unhide what you want to highlight, and export a resume built from your actual career record — not rewritten from scratch.

Targeting an internal move? Use this spec to build your promotion case — a structured document that maps your verified accomplishments to the competencies this level demands. Whether it's a lateral move into a new variant or a step up to the next level, your career record already has the evidence. Peer-verified accomplishments make the case your manager can't ignore.

Your Master CV is the source of truth. Your resume is the tailored perspective.

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Why competencies, not skills? Skills change with every employer. Competencies deepen across your career. Learn why →

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