Junior Performance Marketing Specialist
Junior Performance Marketing Specialist
Mission
Manage campaigns with guidance
Tour of Duty
Optimize campaigns to hit efficiency targets
About This Job Family
People in this job family create awareness, generate demand, and shape how the market perceives the company. From brand to demand gen to product marketing, they tell the story that attracts customers and differentiates from competitors.
What You'll Do
Performance Marketing professionals drive measurable results through paid channels—search, social, display, and programmatic. They optimize spend for maximum ROI, testing and scaling what works. Success means efficient customer acquisition and predictable, scalable paid channel performance.
- • Manage campaigns with guidance from leadership
- • Run A/B tests on creative and targeting
- • Optimize campaigns for conversion goals
- • Manage budgets and pacing within limits
- • Analyze performance and share insights
- • Stay current on platform updates
Every responsibility is an accomplishment waiting to happen. The question is: will you own the outcome, or just do the task?
AI as an Accelerator
AI isn't a skill we call out. It's invisible in the accomplishment but easily visible in the velocity and scale of your outcomes. Here's how people in this role are accelerating their work with AI:
- → Developing optimization plans
- → Analyzing conversion paths
- → Creating test frameworks
Your Career Record
**Your Career Record. Your Portable Proof.**
Log accomplishments as you go — not skills you claim, but work you've shipped. When you're ready for your next chapter, TailorCV turns your track record into a promotion case or tailored resume.
Your career story. Your control.
The Competencies That Matter
Skills fill your toolbox. Competencies are how you wield them. Three matter most at this level:
1. ANALYTICS & BI (2) Strong Analytics & BI skills required at this level.
2. MARKETING (2) Strong Marketing skills required at this level.
3. PRODUCT MANAGEMENT (1) Strong Product Management skills required at this level.
The radar shows the full picture. These three are where you need to be undeniable.
Your Journey From Here
Going up? Your next Tour of Duty:
→ Senior Performance Marketing Specialist - Performance (L3) "Scale a channel while maintaining ROI"
The L2 → L3 gap is about OWNERSHIP: • From executing tasks → owning outcomes • From writing code → designing systems • From asking questions → answering them
These are your stretch accomplishments. Start doing L3 work now. When you can prove it with accomplishments, you're ready.
Going sideways? That's valid too.
Up isn't the only direction. It's your career. You own it.
Competency Requirements
Competency Shape
- Analytics & BI
- Proficiency: 2
- Marketing
- Proficiency: 2
- Product Management
- Proficiency: 1
- Software Engineering
- Proficiency: 1
- Revenue Operations
- Proficiency: 1
See Your Match
Create your free account to see how your accomplishments compare to this role's competency requirements.
Get Started — It's FreeAbout Reference DRS
This isn't a job posting. It's a Reference DRS—a competency blueprint for what success looks like at this level. Pin it to your MasterCV and track your accomplishments against it. Your career is yours to own; this is just the map.
Effective Date
July 2025
Tailor Your CV for Junior Performance Marketing Specialist
Pin this Digital Role Specification to your Master CV, and TailorCV does the rest — surfacing the accomplishments and competencies that match this role while tucking away what doesn't. Drag and drop to reorder, unhide what you want to highlight, and export a resume built from your actual career record — not rewritten from scratch.
Targeting an internal move? Use this spec to build your promotion case — a structured document that maps your verified accomplishments to the competencies this level demands. Whether it's a lateral move into a new variant or a step up to the next level, your career record already has the evidence. Peer-verified accomplishments make the case your manager can't ignore.
Your Master CV is the source of truth. Your resume is the tailored perspective.
Why competencies, not skills? Skills change with every employer. Competencies deepen across your career. Learn why →
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