Product Management

Senior Director of Growth

L7 · Product Management · B2C Growth

DRS

Senior Director of Growth

Product Management B2C Growth

Accomplishments

REFERENCE DRS

Competencies

Mission

Set growth strategy across multiple levers, architecting experimentation infrastructure at scale

Tour of Duty

Build a growth team that consistently delivers measurable business impact

About This Job Family

People in this job family own the 'what' and 'why' of products—defining vision, prioritizing roadmaps, and translating customer needs into features that drive business outcomes. Product management is an inherently inbound function: PMs synthesize customer discovery, user research, market signals, and usage data to determine what to build. They work at the intersection of engineering, design, and go-to-market, balancing competing demands while keeping teams aligned on what matters most.

What You'll Do

Growth Product Managers obsess over metrics—acquisition funnels, activation rates, retention curves. They apply the inbound product discipline to user behavior data: analyzing where users drop off, what drives activation, and which features correlate with retention. They work at the intersection of product, marketing, and data science, running rapid experiments to find the levers that move growth. Unlike traditional PMs who focus on feature development, Growth PMs focus on user behavior and conversion optimization. Success is measured in lift percentages and statistical significance.

• Set strategy across growth channels and experiment programs
• Align Engineering and Marketing on growth infrastructure
• Build PM hiring and development for growth expertise
• Define competitive growth positioning and strategy
• Shape company-wide growth operating model
• Lead strategic planning for growth investments

Every responsibility is an accomplishment waiting to happen. The question is: will you own the outcome, or just do the task?

Manage a Team?

Great managers are practitioners first. The IC responsibilities above are your foundation—the craft you model for your team. Your management responsibilities are additive:

• Coach and develop your PMs—it's your single most important job
• Provide strategic context—so your team makes good decisions autonomously
• Run 1:1s focused on skill gaps—not project status
• Sponsor your people for growth—before they look elsewhere
• Remove blockers—unblock cross-functional dependencies so PMs can ship

Your team's accomplishments are your accomplishments. Help them craft S.M.A.R.T wins—specific, measurable, and ready to stand on their own.

AI as an Accelerator

AI isn't a skill we call out. It's invisible in the accomplishment but easily visible in the velocity and scale of your outcomes. Here's how people in this role are accelerating their work with AI:

→ Design AI workflows for automated growth insights
→ Build team dashboards that surface key opportunities
→ Create growth playbooks from successful experiments

Your Career Record

**Your Career Record. Your Portable Proof.**

Log accomplishments as you go — not skills you claim, but work you've shipped. When you're ready for your next chapter, TailorCV turns your track record into a promotion case or tailored resume.

Your career story. Your control.

The Competencies That Matter

Skills fill your toolbox. Competencies are how you wield them. Three matter most at this level:

1. ANALYTICS & BI (2) Strong Analytics & BI skills required at this level.

2. PRODUCT MANAGEMENT (2) Strong Product Management skills required at this level.

3. STRATEGY (2) Strong Strategy skills required at this level.

The radar shows the full picture. These three are where you need to be undeniable.

Your Journey From Here

Going up? Your next Tour of Duty:

→ VP of Growth - B2C Growth (L8) "Transform growth from art to science across the organization"

The L7 → L8 gap is about ORGANIZATIONAL IMPACT: • From functional leadership → company leadership • From technical strategy → business strategy • From building teams → building organizations

These are your stretch accomplishments. Start doing L8 work now. When you can prove it with accomplishments, you're ready.

Going sideways? That's valid too.

Up isn't the only direction. It's your career. You own it.

Competency Requirements

Product Management

Analytics & BI

Strategy

Design & UX

Software Engineering

Marketing

Competency Shape

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About Reference DRS

This isn't a job posting. It's a Reference DRS—a competency blueprint for what success looks like at this level. Pin it to your MasterCV and track your accomplishments against it. Your career is yours to own; this is just the map.

Effective Date

July 2025

Other Levels

L1 L2 L3 L4 L5 L6 L7 L8 L9

Related Variants

Tailor Your CV for Senior Director of Growth

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Targeting an internal move? Use this spec to build your promotion case — a structured document that maps your verified accomplishments to the competencies this level demands. Whether it's a lateral move into a new variant or a step up to the next level, your career record already has the evidence. Peer-verified accomplishments make the case your manager can't ignore.

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