Design & UX
Brand Design
You'll architect visual systems that define billion-dollar brands while building design teams that executives actually listen to. This path creates CDOs who speak boardroom language fluently and make aesthetic decisions that drive revenue.
Career Progression
Rotational Tours · L1–L3
Build the craft. Prove you can wield the tools of Design & UX.
Transformational Tours · L4–L7
Deliver outcomes. Each tour has a defined mission and success criteria.
Foundational Tours · L8–L10
Shape the organization. Build institutions, not just products.
What Hiring Managers Look For
L1-L3: Portfolio shows evolution from following brand guidelines to questioning and improving them with measurable impact on user perception.
L4-L6: Track record of rebuilding visual systems that increased brand recognition metrics while maintaining design team velocity and stakeholder buy-in.
L7+: Demonstrated ability to translate business strategy into visual identity that drives market differentiation and measurable revenue impact across multiple product lines.
Common Career Transitions
Brand Design → Product Design at L4-L5 for deeper user experience strategy ownership
Brand Design → Creative Direction at L5-L6 for broader marketing and campaign leadership
Brand Design → Design Systems at L4-L6 for technical implementation and scalability focus