Design & UX
Content Design
Content Design shapes how users think, not just what they see, building leaders who understand that words are the ultimate interface. You'll become a CDO who architects meaning at scale.
Career Progression
Rotational Tours · L1–L3
Build the craft. Prove you can wield the tools of Design & UX.
Transformational Tours · L4–L7
Deliver outcomes. Each tour has a defined mission and success criteria.
Foundational Tours · L8–L10
Shape the organization. Build institutions, not just products.
What Hiring Managers Look For
Hiring managers want to see content frameworks that measurably improved user outcomes, not just polished writing samples.
They evaluate your ability to influence product decisions through content strategy, especially how you've shaped information architecture or user flows.
Boards assess your track record of scaling content operations and establishing design language systems that other teams actually adopt.
Common Career Transitions
Content Design → UX Research at L4-L5 for deeper user insight specialization
Content Design → Product Marketing at L5-L6 leveraging storytelling and user empathy skills