Career Progression
Rotational Tours · L1–L3
Build the craft. Prove you can wield the tools of Marketing.
Transformational Tours · L4–L7
Deliver outcomes. Each tour has a defined mission and success criteria.
Foundational Tours · L8–L10
Shape the organization. Build institutions, not just products.
What Hiring Managers Look For
L1-L3: Hiring managers want to see measurable pipeline contribution — specific numbers on MQLs generated, conversion rates improved, or attribution models you've built and defended.
L4-L6: Leaders look for evidence you've orchestrated multi-channel campaigns that moved revenue needles, plus the scars from failed experiments that taught you what doesn't work.
L7+: Boards evaluate your track record of building demand generation engines that scale predictably — can you architect systems that generate $10M+ in pipeline without proportional headcount growth.
Common Career Transitions
Demand Gen → Product Marketing at L4-L5 for deeper customer insight and positioning expertise
Demand Gen → Revenue Operations at L5-L6 for systems-level pipeline optimization and forecasting
Demand Gen → Growth at L4-L6 for broader funnel ownership beyond top-of-funnel