Career Progression
Rotational Tours · L1–L3
Build the craft. Prove you can wield the tools of Marketing.
Transformational Tours · L4–L7
Deliver outcomes. Each tour has a defined mission and success criteria.
Foundational Tours · L8–L10
Shape the organization. Build institutions, not just products.
What Hiring Managers Look For
L1-L3: Hiring managers want proof you can execute campaigns that directly moved revenue metrics, not just engagement vanity metrics.
L4-L6: Decision-makers look for evidence you've built repeatable growth systems across multiple channels, not just optimized existing ones.
L7+: Boards evaluate your track record of scaling marketing organizations through hypergrowth phases while maintaining unit economics discipline.
Common Career Transitions
Growth Marketing → Product Marketing at L4-L5 for deeper customer insight ownership
Growth Marketing → Revenue Operations at L5-L6 for end-to-end funnel accountability
Growth Marketing → General Management at L6+ leveraging data-driven scaling experience