Marketing

Director, Social & Community

L6 · Marketing · Social Community

DRS

Director, Social & Community

Marketing Social Community

Accomplishments

REFERENCE DRS

Competencies

Mission

Define social strategy and build the company's most engaged communities

Tour of Duty

Build a team that builds communities

About This Job Family

People in this job family create awareness, generate demand, and shape how the market perceives the company. From brand to demand gen to product marketing, they tell the story that attracts customers and differentiates from competitors.

What You'll Do

Social and Community Marketing professionals build and engage communities across social platforms and owned channels. They create conversations, foster advocates, and turn customers into community members. Success means engaged communities that amplify brand reach and drive organic growth.

• Define social and community strategy and build the company's most engaged communities
• Architect community approaches that drive advocacy and competitive advantage
• Establish best practices and playbooks that elevate community excellence
• Serve as the expert on community building and social engagement
• Drive initiatives that shape social and community approach company-wide
• Influence marketing strategy through deep community and engagement insights

Every responsibility is an accomplishment waiting to happen. The question is: will you own the outcome, or just do the task?

Manage a Team?

Great managers are practitioners first. The IC responsibilities above are your foundation—the craft you model for your team. Your management responsibilities are additive:

• Hire marketers who understand the customer—not just the channel
• Coach strategic thinking—connect campaigns to business outcomes
• Run 1:1s that develop both creative instincts and analytical rigor
• Give feedback that challenges ideas while respecting creative risk-taking
• Remove blockers—fight for budget, cross-functional alignment, and brand latitude

Your team's accomplishments are your accomplishments. Help them craft S.M.A.R.T wins—specific, measurable, and ready to stand on their own.

AI as an Accelerator

AI isn't a skill we call out. It's invisible in the accomplishment but easily visible in the velocity and scale of your outcomes. Here's how people in this role are accelerating their work with AI:

→ Capacity planning
→ Building team playbooks
→ Creating community programs

Your Career Record

**Your Career Record. Your Portable Proof.**

Log accomplishments as you go — not skills you claim, but work you've shipped. When you're ready for your next chapter, TailorCV turns your track record into a promotion case or tailored resume.

Your career story. Your control.

The Competencies That Matter

Skills fill your toolbox. Competencies are how you wield them. Three matter most at this level:

1. CUSTOMER SUCCESS (3) Strong Customer Success skills required at this level.

2. MARKETING (3) Strong Marketing skills required at this level.

3. CUSTOMER SUPPORT (2) Strong Customer Support skills required at this level.

The radar shows the full picture. These three are where you need to be undeniable.

Your Journey From Here

Going up? Your next Tour of Duty:

→ Senior Director, Social & Community - Social Community (L7) "Scale community across platforms"

The L6 → L7 gap is about SCALE and INFLUENCE: • From owning a project → shaping how projects get built • From leading work → leading people who lead work • From shipping features → building systems that outlast you

These are your stretch accomplishments. Start doing L7 work now. When you can prove it with accomplishments, you're ready.

Going sideways? That's valid too.

Up isn't the only direction. It's your career. You own it.

Competency Requirements

Marketing

Customer Success

Customer Support

Strategy

Design & UX

Analytics & BI

Competency Shape

See Your Match

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About Reference DRS

This isn't a job posting. It's a Reference DRS—a competency blueprint for what success looks like at this level. Pin it to your MasterCV and track your accomplishments against it. Your career is yours to own; this is just the map.

Effective Date

July 2025

Other Levels

L1 L2 L3 L4 L5 L6 L7 L8 L9

Related Variants

Tailor Your CV for Director, Social & Community

Pin this Digital Role Specification to your Master CV, and TailorCV does the rest — surfacing the accomplishments and competencies that match this role while tucking away what doesn't. Drag and drop to reorder, unhide what you want to highlight, and export a resume built from your actual career record — not rewritten from scratch.

Targeting an internal move? Use this spec to build your promotion case — a structured document that maps your verified accomplishments to the competencies this level demands. Whether it's a lateral move into a new variant or a step up to the next level, your career record already has the evidence. Peer-verified accomplishments make the case your manager can't ignore.

Your Master CV is the source of truth. Your resume is the tailored perspective.

Build Your Master CV

Why competencies, not skills? Skills change with every employer. Competencies deepen across your career. Learn why →

Intellectual Property Notice

Digital Role Specification™ (DRS™) and the TailorCV™ competency framework are the proprietary technology of TailorCV.

Patent: The methods, systems, and processes embodied in this Digital Role Specification — including tier-weighted competency matching, accomplishment-to-role mapping, and structured career progression modeling — are patent pending.

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