Career Progression
Rotational Tours · L1–L3
Build the craft. Prove you can wield the tools of Marketing.
Transformational Tours · L4–L7
Deliver outcomes. Each tour has a defined mission and success criteria.
Foundational Tours · L8–L10
Shape the organization. Build institutions, not just products.
What Hiring Managers Look For
They want evidence you can translate technical features into compelling market narratives that actually move revenue numbers.
They're looking for leaders who've built go-to-market engines from scratch and can prove which campaigns drove pipeline vs. vanity metrics.
Boards evaluate your ability to architect market positioning that creates defensible competitive moats and drives enterprise valuation.
Common Career Transitions
Product Marketing → General Management at L5-L6 for P&L ownership and broader business impact
Product Marketing → Product Management at L4-L5 leveraging market insights for product strategy
Product Marketing → Business Development at L5-L6 for partnership-driven growth channels