Career Progression
Rotational Tours · L1–L3
Build the craft. Prove you can wield the tools of Marketing.
Transformational Tours · L4–L7
Deliver outcomes. Each tour has a defined mission and success criteria.
Foundational Tours · L8–L10
Shape the organization. Build institutions, not just products.
What Hiring Managers Look For
L1-L3: You've built attribution models that actually changed budget allocation decisions, not just pretty dashboards that executives ignored.
L4-L6: You've designed revenue operations that scaled through a 3x growth phase without breaking, proving you understand systems thinking beyond spreadsheet optimization.
L7+: You've restructured go-to-market operations across multiple business units, demonstrating the strategic architecture skills that turn marketing into a predictable revenue engine.
Common Career Transitions
RevOps → Sales Operations at L4-L5 for deeper funnel ownership and quota responsibility
RevOps → Product Marketing at L5-L6 for customer-facing strategy and positioning expertise
RevOps → General Management at L6+ leveraging cross-functional operational leadership