Career Progression
Rotational Tours · L1–L3
Build the craft. Prove you can wield the tools of Marketing.
Transformational Tours · L4–L7
Deliver outcomes. Each tour has a defined mission and success criteria.
Foundational Tours · L8–L10
Shape the organization. Build institutions, not just products.
What Hiring Managers Look For
L1-L3: Hiring managers want proof you can build and scale engaged communities with measurable impact on acquisition and retention metrics.
L4-L6: Success here requires demonstrating how community strategy directly influenced product roadmap decisions and created sustainable competitive moats.
L7+: Boards evaluate your ability to transform community into a revenue-generating business unit while maintaining authentic brand loyalty at enterprise scale.
Common Career Transitions
Social Community → Brand Marketing at L4-L5 for broader creative and positioning scope
Social Community → Growth Marketing at L5-L6 to own full acquisition funnel beyond community channels
Social Community → Product Marketing at L6+ to drive community-informed product strategy