Product Management
B2B SMB
You'll master the art of building products that actually sell to skeptical small business owners who hate wasting money. This path creates CPOs who understand revenue reality, not just user engagement metrics.
Career Progression
Rotational Tours · L1–L3
Build the craft. Prove you can wield the tools of Product Management.
Transformational Tours · L4–L7
Deliver outcomes. Each tour has a defined mission and success criteria.
Foundational Tours · L8–L10
Shape the organization. Build institutions, not just products.
What Hiring Managers Look For
You've owned end-to-end feature launches that measurably improved customer acquisition or retention metrics for SMB segments.
You can articulate how you've navigated competing priorities between enterprise features and SMB scalability while maintaining product-market fit.
You demonstrate deep understanding of SMB customer economics and can show how your product decisions directly impacted unit economics and expansion revenue.
Common Career Transitions
B2B SMB PM → Growth PM at L4-L5 for deeper funnel optimization expertise
B2B SMB PM → Platform PM at L5-L6 to build foundational systems serving multiple customer segments