Sales

SDR/BDR

The direct path to revenue leadership through pure prospecting discipline. This grind produces CROs who understand every stage of the funnel because they've lived in the trenches, not the boardroom.

Leads to: CRO

Career Progression

Rotational Tours · L1–L3

Build the craft. Prove you can wield the tools of Sales.

Transformational Tours · L4–L7

Deliver outcomes. Each tour has a defined mission and success criteria.

Foundational Tours · L8–L10

Shape the organization. Build institutions, not just products.

What Hiring Managers Look For

L1-L3: Hiring managers want to see quota attainment above 100% and evidence you can handle rejection without losing momentum.

L4-L6: They're looking for candidates who've built repeatable prospecting systems and can coach junior reps to quota achievement.

L7+: Boards evaluate your ability to scale revenue operations and demonstrate predictable pipeline generation across multiple market segments.

Common Career Transitions

SDR/BDR → Customer Success at L3-L4 for relationship-building skills with existing accounts

SDR/BDR → Marketing at L4-L5 leveraging demand generation and lead qualification expertise

SDR/BDR → Operations at L5-L6 for process optimization and sales systems management