Strategy
GTM
You'll build the machinery that turns strategy into revenue, mastering the art of market timing and customer obsession. This path creates CSOs who think like operators—they don't just plan markets, they own them.
Career Progression
Rotational Tours · L1–L3
Build the craft. Prove you can wield the tools of Strategy.
Transformational Tours · L4–L7
Deliver outcomes. Each tour has a defined mission and success criteria.
Foundational Tours · L8–L10
Shape the organization. Build institutions, not just products.
What Hiring Managers Look For
L1-L3: Demonstrated ability to execute complex product launches with measurable market impact and cross-functional coordination.
L4-L6: Track record of building repeatable go-to-market frameworks that scale across multiple products or geographies with clear revenue attribution.
L7+: Evidence of defining and executing market category creation or competitive repositioning that fundamentally shifted company trajectory and market perception.
Common Career Transitions
GTM Strategy → Product Strategy at L4-L5 for deeper customer insight ownership
GTM Strategy → Revenue Operations at L5-L6 for systematic growth machine building
GTM Strategy → Business Development at L6+ for partnership-driven market expansion