Staff Market Development Manager / Manager, New Markets
Staff Market Development Manager / Manager, New Markets
Mission
Drive strategic market entries
Tour of Duty
Drive a market entry that becomes profitable
About This Job Family
People in this job family build relationships that create new business opportunities—partnerships, integrations, channels, and strategic alliances. They find the deals that wouldn't happen through normal sales motions and structure the agreements that make them work.
What You'll Do
New Market Development professionals identify and pursue expansion into new markets—geographic, vertical, or segment. They validate opportunities, develop entry strategies, and build the relationships needed to succeed in unfamiliar territory. Success means successful market entries that become meaningful revenue contributors.
- • Drive strategic market entries and mentor others
- • Build executive relationships in new markets
- • Develop market entry frameworks and playbooks
- • Lead complex market expansion initiatives
- • Influence product localization for new markets
- • Train others on market development techniques
Every responsibility is an accomplishment waiting to happen. The question is: will you own the outcome, or just do the task?
Manage a Team?
Great managers are practitioners first. The IC responsibilities above are your foundation—the craft you model for your team. Your management responsibilities are additive:
- • Hire for relationship building AND deal structuring—both are essential
- • Coach strategic thinking—which partnerships move the needle?
- • Run 1:1s that develop negotiation skills and partner empathy
- • Give feedback on deal quality, not just deal volume
- • Remove blockers—fight for legal bandwidth, exec alignment, and internal resources
Your team's accomplishments are your accomplishments. Help them craft S.M.A.R.T wins—specific, measurable, and ready to stand on their own.
AI as an Accelerator
AI isn't a skill we call out. It's invisible in the accomplishment but easily visible in the velocity and scale of your outcomes. Here's how people in this role are accelerating their work with AI:
- → Building strategic plans
- → Analyzing competitive positioning
- → Creating executive presentations
Your Career Record
**Your Career Record. Your Portable Proof.**
Log accomplishments as you go — not skills you claim, but work you've shipped. When you're ready for your next chapter, TailorCV turns your track record into a promotion case or tailored resume.
Your career story. Your control.
The Competencies That Matter
Skills fill your toolbox. Competencies are how you wield them. Three matter most at this level:
1. BUSINESS DEV & PARTNERSHIPS (4) Strong Business Dev & Partnerships skills required at this level.
2. STRATEGY (3) Strong Strategy skills required at this level.
3. MARKETING (1) Strong Marketing skills required at this level.
The radar shows the full picture. These three are where you need to be undeniable.
Your Journey From Here
Going up? Your next Tour of Duty:
→ Senior Staff Market Development Manager / Senior Manager, New Markets - New Market (L5) "Open a market that transforms the business"
The L4 → L5 gap is about SCALE and INFLUENCE: • From owning a project → shaping how projects get built • From leading work → leading people who lead work • From shipping features → building systems that outlast you
These are your stretch accomplishments. Start doing L5 work now. When you can prove it with accomplishments, you're ready.
Going sideways? That's valid too.
Up isn't the only direction. It's your career. You own it.
Competency Requirements
Competency Shape
- Business Dev & Partnerships
- Proficiency: 4
- Strategy
- Proficiency: 3
- Product Management
- Proficiency: 1
- Sales
- Proficiency: 1
- Marketing
- Proficiency: 1
See Your Match
Create your free account to see how your accomplishments compare to this role's competency requirements.
Get Started — It's FreeAbout Reference DRS
This isn't a job posting. It's a Reference DRS—a competency blueprint for what success looks like at this level. Pin it to your MasterCV and track your accomplishments against it. Your career is yours to own; this is just the map.
Effective Date
July 2025
Related Variants
Tailor Your CV for Staff Market Development Manager / Manager, New Markets
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Targeting an internal move? Use this spec to build your promotion case — a structured document that maps your verified accomplishments to the competencies this level demands. Whether it's a lateral move into a new variant or a step up to the next level, your career record already has the evidence. Peer-verified accomplishments make the case your manager can't ignore.
Your Master CV is the source of truth. Your resume is the tailored perspective.
Why competencies, not skills? Skills change with every employer. Competencies deepen across your career. Learn why →
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