Career Progression
Rotational Tours · L1–L3
Build the craft. Prove you can wield the tools of Marketing.
Transformational Tours · L4–L7
Deliver outcomes. Each tour has a defined mission and success criteria.
Foundational Tours · L8–L10
Shape the organization. Build institutions, not just products.
What Hiring Managers Look For
Demonstrate measurable media coverage wins and crisis management under pressure, not just press release writing.
Show executive communication skills by crafting C-suite narratives that moved markets or shifted public perception.
Prove brand reputation leadership through major crisis navigation or category-defining thought leadership campaigns.
Common Career Transitions
Communications PR → Brand Marketing at L4-L5 for creative campaign ownership
Communications PR → Corporate Development at L5-L6 for stakeholder relations expertise