Career Progression
Rotational Tours · L1–L3
Build the craft. Prove you can wield the tools of Marketing.
Transformational Tours · L4–L7
Deliver outcomes. Each tour has a defined mission and success criteria.
Foundational Tours · L8–L10
Shape the organization. Build institutions, not just products.
What Hiring Managers Look For
You've turned around underperforming campaigns or channels with measurable ROI improvements that directly tied to business outcomes.
You've built and scaled high-performing teams while consistently hitting aggressive growth targets across multiple marketing functions.
You've proven ability to architect marketing strategies that create sustainable competitive advantages and drive enterprise valuation.
Common Career Transitions
Performance Marketing → Growth Product at L4-L5 for deeper funnel optimization and user lifecycle management
Performance Marketing → Revenue Operations at L5-L6 to own the entire demand generation engine