Product Management
B2C Growth
Masters consumer psychology at scale, turning user behavior into predictable growth engines. Creates CPOs who think like behavioral scientists—obsessed with friction, retention curves, and the dark art of making millions of strangers care.
Career Progression
Rotational Tours · L1–L3
Build the craft. Prove you can wield the tools of Product Management.
Transformational Tours · L4–L7
Deliver outcomes. Each tour has a defined mission and success criteria.
Foundational Tours · L8–L10
Shape the organization. Build institutions, not just products.
What Hiring Managers Look For
L1-L3: You've run A/B tests that moved core engagement metrics and can articulate why customers behave differently across segments.
L4-L6: You've scaled a consumer product through multiple growth phases and built frameworks that other PMs now use to optimize funnels.
L7+: You've transformed how an organization thinks about customer acquisition costs and lifetime value while building sustainable competitive moats.
Common Career Transitions
B2C Growth → Platform PM at L5-L6 for infrastructure that powers consumer experiences
B2C Growth → Chief Marketing Officer at L6-L7 when growth expertise translates to broader marketing leadership